a little bit about novl

Most purpose-driven organizations and brands don’t struggle because of their mission—they struggle because their website doesn’t communicate it clearly.

Cluttered layouts, unclear messaging, and poor structure keep people from engaging.

We architect websites that fix that.

Work with Novl Studio.

Meet your brand strategist

We make websites for purpose driven brands.
Benja - Founder & Creative Director of Novl Studio

benja matteson


Founder + creATIVE DIRECTOR

“I’m Benja — founder of Novl, and someone who’s spent the last several years working at the intersection of creative work, nonprofit leadership, and mission-focused strategy. I’ve led communications and operations for global outreach organizations, consulted for cause-based startups, and worked hands-on with teams spearheding various initiatives.

I started Novl because I saw how often good work goes unnoticed — not because it lacks impact, but because it lacks the clarity, messaging, or systems to share that impact well. I want to help change that. This studio is my way of putting my experience to work for people who are building something that matters.

When I’m not designing or strategizing, you’ll probably find me writing, traveling, exploring a creative rabbit hole, or getting overly passionate about good coffee and a well-crafted story. If you’re building something meaningful, I’d love to help you tell that story better — and get more people behind it.”

— B.M