let’s get to know each other. we’ll start.
Novl exists to help nonprofits and cause-driven brands grow with clarity, creativity, and purpose. We know that mission-driven organizations often wear too many hats — juggling operations, outreach, fundraising, and communication — with little time left to build the brand and systems they truly need. That’s where we come in.
We specialize in elevating three core areas: your brand, your website, and your business model. Whether you need a visual identity that reflects your values, a website that mobilizes support, or a smarter revenue strategy, Novl offers creative solutions that are strategic, sustainable, and tailored to your mission.
Our goal is simple: to come alongside changemakers like you with the tools and support you need to do more of what matters. We believe good design should serve a greater purpose — not just look good, but help you rally others around the impact you were made to create.
Meet your brand strategist
benja matteson
Founder + creATIVE DIRECTOR
“I’m Benja Matteson — founder of Novl, and someone who’s spent the last several years working at the intersection of creative work, nonprofit leadership, and mission-focused strategy. I’ve led communications and operations for global outreach organizations, consulted for cause-based startups, and worked hands-on with teams spearheding various initiatives.
I started Novl because I saw how often good work goes unnoticed — not because it lacks impact, but because it lacks the clarity, messaging, or systems to share that impact well. I want to help change that. This studio is my way of putting my experience to work for people who are building something that matters.
When I’m not designing or strategizing, you’ll probably find me writing, traveling, exploring a creative rabbit hole, or getting overly passionate about good coffee and a well-crafted story. If you’re building something meaningful, I’d love to help you tell that story better — and get more people behind it.”
— B.M